The New York Toy Fair
had its annual February toy-fest throughout New York City in general and at the Javitz Center
in Manhattan in particular. The demand to visit the Mattel office was so great, even
employee admission was limited to essential personnel only, in spite of the appointment-only
customer restriction. The giveaway Hot Wheels car this year was the new Deora II.
Intricately detailed in a scheme devoid of Hot Wheels colors, but spectacular nonetheless.
Mattel put a lot of effort in detailing this promotional vehicle. The body carries
a coat of root beer brown Spectraflame-like paint. To simulate the Spectraflame finish,
it appears the body was sprayed with a thin coat of transparent brown paint over bare metal
that is not zinc plated yet is polished. The rear deck is masked in gloss black enamel,
and trimmed with white and light purple printing. The sides are highlighted with black,
gold, light purple and white striping, which incorporates the product line logo and the Toy Fair
banner. The nose is tamped with the vehicle name, and the rear is marked with the year.
All of the vehicle lights are masked and painted in appropriate colors, and the radiator grill is
masked and painted in black.
The engine/interior component is plated with blackened chrome, and the interior sports extra
detailing as well. Through the clear plastic windshield, you can see the gold accents on
the seats, console, dashboard and side controls. The surfboards are plated in gold chrome,
and tamped with elongated Hot Wheels logos in the non-Hot Wheels color combination of black, orange,
light purple, white and red. The chassis also is plated in black chrome, and the vehicle
rides on gold chromed five-spoke Pro Circuit Indy wheels.
Mattel switched the packaging this year, opting for the hard plastic single-vehicle box used in
the Collectibles line. The car is secured to the base with two screws. The passenger
side of the clear plastic box cover is tamped with the Toy Fair label, the car name and the same
elongated Hot Wheels logo used on the surfboards. The box was made in China, and the car
manufactured in Malaysia. If you like the First Editions version, you'll love this one.
Another truly exquisite Toy Fair effort by Mattel.
The New York Toy Fair
had its annual February toy-fest throughout New York City in general and at the Javitz Center
in Manhattan in particular. The demand to visit the Mattel office was so great, even
employee admission was limited to essential personnel only, in spite of the appointment-only
customer restriction. The giveaway Hot Wheels car this year was the new Deora II.
Intricately detailed in a scheme devoid of Hot Wheels colors, but spectacular nonetheless.
Mattel put a lot of effort in detailing this promotional vehicle. The body carries
a coat of root beer brown Spectraflame-like paint. To simulate the Spectraflame finish,
it appears the body was sprayed with a thin coat of transparent brown paint over bare metal
that is not zinc plated yet is polished. The rear deck is masked in gloss black enamel,
and trimmed with white and light purple printing. The sides are highlighted with black,
gold, light purple and white striping, which incorporates the product line logo and the Toy Fair
banner. The nose is tamped with the vehicle name, and the rear is marked with the year.
All of the vehicle lights are masked and painted in appropriate colors, and the radiator grill is
masked and painted in black.
The engine/interior component is plated with blackened chrome, and the interior sports extra
detailing as well. Through the clear plastic windshield, you can see the gold accents on
the seats, console, dashboard and side controls. The surfboards are plated in gold chrome,
and tamped with elongated Hot Wheels logos in the non-Hot Wheels color combination of black, orange,
light purple, white and red. The chassis also is plated in black chrome, and the vehicle
rides on gold chromed five-spoke Pro Circuit Indy wheels.
Mattel switched the packaging this year, opting for the hard plastic single-vehicle box used in
the Collectibles line. The car is secured to the base with two screws. The passenger
side of the clear plastic box cover is tamped with the Toy Fair label, the car name and the same
elongated Hot Wheels logo used on the surfboards. The box was made in China, and the car
manufactured in Malaysia. If you like the First Editions version, you'll love this one.
Another truly exquisite Toy Fair effort by Mattel.
