
THE NEXT GENERATION
July 7,1999
Well, the next generation of regular line designers have been in place
at Mattel for a while now. We've seen some really off the wall and
fun stuff - Hot Seat, Teed Off (well, not all of us have seen this one
yet), Whatta Drag, etc. We've also seen some stuff we'd rather not
have seen, but I feel there is someone out there who appreciates each and
every Hot Wheels car so let's not dwell on that. We've had some super
cars come out that blew us all away - 70 Roadrunner, 70 Cuda, Dairy Delivery,
99 Mustang, Way 2 Fast, Scorchin' Scooter, Mustang Mach 1 and last but
not least the VW Bus. So how do these designers compare to the designers
of old? Let's see.
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The redlines are not an issue here since nothing comparable had been
created. The first of anything holds more value, memories, etc. than future
designs. That is mostly because the beginning of anything is a true
treasure. Most manufactured items go through some changes over their
production life and Hot Wheels are no exception. Gone is the spectraflame
paint (except in re-issues), the redline tires (except on special LE's)
and the line up of exposed METAL engines (most are now chromed plastic).
Gone is the era of die cast only bodies to be replaced by the well known
plastic fantastic on many of the new cars. Which brings up our first
question - how do you feel about plastic bodied cars? Send us a note
to let us know and we will post your replies.
.
But the thing we are concerned with here is the quality and proliferation
of new designs versus old. There are certainly a lot of new designs.
The next generation doesn't have the very low number of new models limits
that existed in the old days. I think as far as the proliferation
of new cars the next generation has a better deal than the older generation
did. But then those requirements are decided on by the company, not
the designers. So I don't think we can say any one group of designers
is better than any other in this category.
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Quality of design. Here we have a problem also. All the
old cars were made of die cast materials. Not so all the new ones.
Again, company policy dictates which car ends up die cast and which ends
up being plastic. I am sure some of the design requirements make
it easier to do some cars in plastic and it must also be more cost effective.
So putting aside the plastic issue we are left with the designs themselves.
.
It is my opinion that both the old and new generation of designers
have made some exceptional additions to the Hot Wheels line up and some
real duds. As the design of full size cars changes over the years
and we get more aerodynamic and futuristic designs it is also reflected
in the die cast car arena. I realize we see a lot of peg warmers
but I think that is due to collectors finally finding what they want and
only wanting one or two we don't clear the pegs like scalpers. Peg
warmers are not unwanted cars...they are just cars collectors have already
acquired and are no longer looking for, which proves that almost everything
can end up being an easy to find car eventually. Patience.
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So, I guess the designers are pretty much equal as far as the regular
line cars. But if you go the the cars in the new adult collectible
segment of Hot Wheels its a whole other story. And it is not fair
to draw comparisons here since the adult collectible designers have the
leeway to create more detailed cars since they sell for more. Which
brings me to the best set of Hot Wheels I've ever seen...The Hard Rock
Cafe Set. This set is incomparable. The 63 Hearse if my favorite
(like the packaging say - "To Die For" - and the detail is absolutely stunning.
The black "vinyl" part of the roof is actually textured (you bet I opened
it). When I die I want to take my last ride in a ride like this one.
The only things I would change is to make the flames a bit more subtle
(like very light pearl platinum flames) and it would have a black or gray
steering wheel instead of blue.
.
Next is the 59 Woodie. Awesome. The surf boards in the
back even have flames on them. The "wood grain" detail is very well
done and the shade of green makes the car as close to perfect as it can
be. The only thing I would change on this car is to make the surf
boards look like real wood versus the red and blue plastic.
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Then we have the 57 ElDorado. The white plastic top gives the
appearance of having an actual frame under the top like Mark Maranta's
Blown Blue Passion. The car design is not my favorite but the pink
is a great color for it and it is an excellent representative of the "fins"
era. The thing I would change about this one is the way to pink interior.
.
All cars sport wide whitewall tires and chrome wheels. The hoods
are up showing the detailed engines. The headlights and taillights
are detailed. There is even a molded coffin in the rear of the hearse.
I hope these are released in the Cool Collectibles series as singles.
The things one could do with that Hearse as far as customizing would be
amazing. In the past we have asked our visitors, "If you could only keep
one car/set in your collection what car would you choose". The answer
here is so easy - Hard Rock Cafe would win hands down in the Limited Edition
set category. Way to go designers. This is absolutely the most
beautiful set I have ever seen. I don't see how anyone can design
a set better than this one. Trish
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